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  Success Stories
   
 

A.  Seed Business Incubation Programme at Govindpur (Dhanbad).

The farmers of Govindpur village of Dhanbad district were raising grain crops in each season and they were unaware of seed production techniques and their benefits. Upon publication of advertisement for Agribusiness opportunities by Business Planning and Development Unit at Birsa Agricultural University, progressive farmers of the region Shri. Parsuram Choudhary and Shri. Rajaram Mahto from Govindpur village of Dhanbad attended the training program at BPD Unit in the month of April, 2012 and were encouraged to form Seed Village in their village and registered with Directorate of Agriculture, Krishi Bhwan, Govt. of Jharkhand.

Thus, the BPD unit at BAU started its seed production programme in Govindpur after successfully completing its seed village programme in Upparbandha Beej Gram and Benasol Beej Gram in Ghatshila, East Singhbhum. The farmers of Govindpur were very keen to take up the seed production activity after seeing the result of Upparbandha Beej Gram and Benasol Beej Gram in Ghatshila, East Singhbhum. They undertook seed production in 75 acres of land and BPD Unit technically supported them through timely field visits and providing all sorts of necessary information regarding seed production, processing and procedures to be followed and precautions undertaken to make their project fruitful.

Incubation Services provided:

The seed village at Govindpur was provided with incubation support on capacity building, access to foundation seed, registration with the State Seed Certification Agency and technical consultancy from BAU teachers / scientists. They were provided with access to seed processing facility of KVK Dhanbad and quality control, branding and marketing. The source of foundation seed of well adopted and popular high yielding cultivar Lalat was KVK Dhanbad. About 860 quintals seed were produced and sold to the Government of Jharkhand. In this venture, the farmers earned good remuneration and were so enthusiastic that they are planning to expand the seed village area from 75 acre to 120 acre in the following season.

Impact

 Farmers of Govindpur were directly benefitted because of the Seed Business Venture with the tangible benefit of 100% increase in income which was realised in the following season. The impact of the programme was that the entire lot of seed (860 Qtl) produced was processed and the samples were tested with Seed Testing Laboratory of Deptt. of Agriculture & Cane Development, Govt. of Jharkhand, Krishi Bhawan, Ranchi for germination test and purity % age.

After testing, the State Seed Certification Agency, Govt. of Jharkhand issued the tag. The  Government has declared the seed price @ ` 21.70/ kg for this year. Had they produced the commercial grain crops, and sold as grain only, they would have received @ ` 12.50/ kg only. Thus by going for seed production, farmer earned almost double the rate of the paddy by selling these seeds. The total revenue for the farmers was ` 18, 66,200/- while as grain, their revenue would have been ` 10, 75,000/- only.

B.  Seed Business Incubation Programme at Upparsholi, East Singhbhum.

With the successful experience of previous season of its seed village program, the BPD Unit-BAU expanded the seed village programme further to East Singhbhum district of Jharkhand state. On seeing the success of Seed Business Incubation Programme of Shri Sachitanand Bhagat, a progressive farmer of the region, Shri. Swapan Kumar Singh attended Seed Business Training at Business Planning and Development Unit of the Birsa Agricultural University in the month of June 2012. He was greatly encouraged with the training and decided to form Seed Village in his native village. The Foundation seed for the seed production programme was booked with the Directorate of Seeds & Farm, B.A.U for the high yielding rice cultivar MTU-7029 and Lalat for 90 acres seed production purpose.

For the development of Seed Village, Mr. Swapan Kumar Singh received financial assistance from the Bank of India for ` 8.0 Lakh. Seed business venture was successfully incubated for production of Paddy Seed Varieties MTU-7029 and Lalat on 90 acres of land involving 25 farmers turned agri-preneurs of UPPARSHOLI Village, E.Singhbhum. Total beneficiaries of the seed village program were about 125 small and marginal farmers.

Incubation Services provided:

The seed villages were provided with incubation support on capacity building, access to foundation seed, registration with the State Seed Certification Agency, technical consultancy from BAU teachers / scientists.

Capacity building programme was conducted through farm demonstration at the time of transplanting, roguing, plant protection, post-harvest handling and processing. Technical visits by experts of Birsa Agricultural University and Krishi Vigyan Kendra were also organized from time to time for the seed villages.

The seed villages were provided with access to seed processing facility of BAU and quality control, branding and marketing under BPD Unit as the implementation agency for mentoring, training and handholding for these seed villages for Kharif 2012. Through this seed business venture, the farmers in the region of East Singhbhum who were facing problems of adequate cash flow received the benefit of 100% increase in the income due to better price realization with the sale of seeds. The source of foundation seed was Directorate of Seeds & Farm, B.A.U, Jharkhand.

Additionally, the farmers were also given one demonstration of SRI technology in single plot to enable them to adopt better methods of crop establishment for seed production from the following season as they developed a quest for obtaining greater yields and better profitability from the same piece of land. With the production of approx. 1540 quintals on their seed production plots (Lalat produced 390 quintal seed from 32.5 acres while MTU-7029 had 1150 quintal seed production out of an area of 57.5 acres), the farmers are now aiming not only supply of seed to the farmers in their own village and district but also to various districts in the whole state.

Impact

All the 25 farmers in East Singhbhum were directly benefitted from the Seed Business Venture with the tangible benefit of 100% increase in income which was realised in the following season. The impact of the programme was that 1540 Qtl of seed was processed and the samples are being tested by the Dept. of Agriculture & Cane Development, Krishi Bhawan, Govt. of Jharkhand, Ranchi for its percentage germination and genetic purity.

After testing, the State Seed Certification Agency issued the tag. The Government of Jharkhand had announced the seed price @ ` 21.70/ kg for the year 2012 - 13. Had these farmers of seed village produced commercially grain crop of paddy and sold the produce as grain, they could have received @ `12.50/ kg only as the sale price of their produce. Thus, by undertaking seed production, farmer earned nearly twice the rate of the paddy by selling these seeds. The total revenue earned for the farmers is ` 33, 41,800/- giving a net profit of ` 14,16,800/- only over the income of  ` 19,25,000/- as commercial grain for consumption. In the Kharif season of 2013, they have expanded the seed village to 400ha area.

Present status of Seed production by Seed Villages established by Business Planning and Development (BPD) Unit of BAU

S. No

Year of production

Name of Seed Village

Area covered (in Acres)

Name of seed variety

Total Production (in ql)

Total Revenue (in `.)

No of entrepreneur farmers

No of beneficiaries

 

1.

2011-12

Upparbandha & Benasol, Dist: E. Singhbhum

50

Naveen & Lalat

500

7,73,640/-

50

150

Sub-Total

50

 

500

7,73,640/-

50

150

 

1.

2012-13

Govindpur, Dist: Dhanbad

75.00

Lalat

860

18,66,200/-

26

124

2.

2012-13

Uppersholi, Dist: E. Singhbhum

 

57.50

 

MTU 7029

 

1150

 

 

33,41,800/-

 

 

25

 

 

125

3.

2012-13

Uppersholi, Dist: E. Singhbhum

 

32.50

 

Lalat

 

390

Sub- Total

165.00

 

2400

52,08,000/-

51

249

 

Grand Total

215.00

 

2900

59,81,640/-

101

399

C.   “TeFFe’s” Retail outlet Chain Management Programme.

In 2011, a young and energetic entrepreneur Rakesh Roshan approached BPD Unit at BAU with the idea to start a poultry farm. He was aware of the Jharkhand state being deficit in 80 percent of its poultry needs and was determined to minimize the deficit by way of contributing in the value chain services. As an incubator, BPD Unit at BAU offered to provide all the necessary skills and technology to him to start and successfully run the poultry business.

After managing the poultry farm for a year, Rakesh Roshan realized that as a farmer he is being cheated by the wholesaler/ retailers. He realized that it is he who alone takes all the risks in the poultry farming and invests his money but the middlemen are reaping the profits at the time of harvest. When he delved deeply into the value chain, he realized that even consumers were not getting benefits expected of them.

He organized a few farmers in this venture and came to BPD Unit with his problems. BPD Unit advised him to start a Chicken Retail Chain Outlet where the consumers will get fresh, hygienically dressed chicken at reasonable price and even farmer would receive better share in the value chain.

Incubation Services provided:

As an incubator, BPD Unit - BAU facilitated Mr. Rakesh Roshan with technology and marketing skills. He started his chicken retail outlet by the name “TeFFe’s” on 04 April 2012 at Sukhadeo Nagar Market, Ratu in Ranchi. His employees are trained and properly dressed with Cap, Apron and Gloves in order to maintain hygienic condition. He has improved packaging with environment friendly biodegradable plastics. The chain (TeFFe’s) became an instant hit with consumers. He made capital investment of `1.5 Lakhs for retail outlet and for shop and got it registered on 30 April, 2012.

Today after a year of TeFFe’s operations, monthly turnover has gone upto ` 2.5 Lakhs, the gross profit being ` 37500 -50000 per month and net profit is ` 2000- 25000 per month. He has developed plans to open TeFFe’s chain all over the state of Jharkhand. Along with raw chicken, he also plans to add more products into retail outlet “TeFFe’s” like chicken chips, raw goat meat, eggs and other bakery product. Even for other products of Chicken, BPD Unit is providing all the technological support and helping him to develop strategies for marketing outlet. As of now, Bank of India has assured to provide loan of ` 10 Lakhs in LAP mode for expansion of three more outlet chain for Ranchi City. Today TeFFe is a successful business model and Rakesh Roshan has become as successful entrepreneur in chicken retail chain sector in Ranchi city.

D. Animal Feed Plant (AFP) at the BPD Unit at BAU

Animal Feed Plant of 60 tonne capacity/ month was established in the BPD Unit at BAU in June, 2012 in order to meet the acute scarcity of good quality animal feed available in the state of Jharkhand. Currently, the Animal Feed Plant manufactures 14 different kinds of animal feed for cattle, poultry, piggery, horse and other animals to the tune of 50 tonnes per month and a monthly turnover of about ` 6.0 lakhs. The plant is supplying animal feed to the different departments of College of Veterinary Science and Animal Husbandry at BAU and as well others too. Before the establishment of Animal Feed Plant at BAU, various departments were procuring raw materials individually with little or no use of any parameters for quality control. Since the feed plant is established, quality checks have been put in place during procurement stage of raw materials with monthly nutritional analysis. Standardized formulations are used for manufacturing of feeds for different animals thus improving the quality of the feed. BPD Unit plans to launch the Animal Feeds of the BPD Unit in market. The total revenue uptill December 2013 has been ` 1,36,26,379.00 with a Net Profit of Rs. 13,12,648/-.